Archive for the ‘Internet Marketing Gurus’ Category

5 Questions That Yahoo’s New CEO Must Address

The company’s success hinges on Scott Thompson’s answers to these questions.

Twitter: Not Just for Grown-Ups Any More [Research]

Three reasons why teens are moving to Twitter.

The Honeymoon Effect

How can you add new subscribers of good quality to your list on a regular basis?

6 Tips for Using Propensity Models to Improve Response and Revenue

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here’s how.

Why Is the Digital Media Space Such a Mess?

As the universe contracts, more cleanly defined lines and organization will take the place of chaos.

Distracting Users From Buying

By combining the e-commerce experience with the brand experience are you just distracting your consumers?

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes.

Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps

Create an innovative user experience that leverages content from archives of a strong brand or legacy.

Solving the Mystery of Google’s Q4 CPC Drop

An in-depth look at what happened with Google’s drop in average CPC in the last quarter of 2011.

Going Mobile and 5 Reasons Why You Shouldn’t Use Transcoders

Transcoding is one of the easiest and cheapest ways to optimize a website for mobile, but there’s a catch…or five.